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What is MOVE Quality?

We believe that great quality initiatives which inspire more people to be physically active should be rewarded. We also know there are potentially great initiatives out there for hard-to-reach populations that just need a helping hand to make a bigger impact. MOVE Quality aims to identify these initiatives, build the capacity of the organisations delivering them and reward their achievements with a certificate. That’s because validation should be more than patting an organisation on the back – it should be the result of a quality building process.

MOVE Quality is a 12-month process consisting of a series of development and evaluation phases culminating in a certificate recognising demonstrative improvement.

Who can apply?

MOVE Quality is for any sport organisation and local authority in Europe that is carrying out physical activity initiatives for hard-to-reach populations and wishes to develop the quality of their initiatives. The sport organisation and/or local authority must be willing to allow their progress and achievements to be externally evaluated, and commit to taking part in the activities that shape the MOVE Quality development process.

However, preference will be given to ISCA members in the selection process. So if you are not already an ISCA member, we encourage you be become one. Please refer to the information box below for more information about ISCA membership.

MOVE Quality development process will further have the benefit of being focused on the physical activity initiatives/projects themselves – and not, for instance, on organisational or process-oriented criteria, which can be harder to apply in very diverse settings.

What are hard-to-reach populations?

With 59% of the European population stating that they are rarely or never physically active (Eurobarometer, 2014), it could be argued that a large proportion of the European population is hard-to-reach when it comes to their uptake of physical activity initiatives.

But there are some groups in society that are more difficult to engage in physical activity than others due to various factors, including their access to facilities, motivation, physical capabilities, lack of knowledge about where they can participate in recreation, cost and other circumstances (Dunn, Drust, Murphy & Richardson, 2012, p. 282). These groups include:

  • Youth with difficult backgrounds or behavioural problems
  • Women and girls
  • Ethnic minorities
  • Elderly people
  • Disabled people
  • Homeless people


Dunn, K. et al. (2012). The challenge of engaging hard-to-reach populations in regular sport and physical activity. Available online at

Eurobarometer. (2014). Special Eurobarometer 412 – “Sport and physical activity”. Available online at

What's in it for you?

MOVE Quality is a 12-month process consisting of extensive consultation on development of your initiative.

Here are some of the features of the MOVE Quality process:

Consultation and workshops

  • A customised action plan (developed between your organisation and ISCA project staff) outlining the purpose, scope and methodology for the development of your initiative.
  • 2 meetings with all MOVE Quality initiatives (kick-off and final meeting) and with ISCA and/or experts to ensure the networking and knowledge sharing.
  • One on-site visit with ISCA and/or experts to ensure the knowledge base for implementation of the development and that the expectations and activities are balanced.
  • Ongoing consultations between ISCA project staff and your organisation to follow the development process and indicators.
  • Multilateral workshops on topics selected by the participants in connection with ISCA’s Annual Conference and General Assembly.  This will give you opportunities to network with around 300 international participants who are looking for new insights and good practice examples from organisations in grassroots sport.
  • Public relations support for disseminating and amplifying the impact/human interest stories of the initiatives.
  • Communications support in telling the story of how sending and receiving organisations are contributing to the NowWeMOVE campaign vision of 100 million more people active in physical activity by 2020.

Mid-term and final personalised assessment

  • Mid-term evaluation to ensure the process is going according to your objectives and needs
  • End-term evaluation to ensure the process has fulfilled your objectives and needs
  • Additional evaluation as the project management team or your organisation deems necessary

Final recognition of demonstrative improvement

  • Certificate recognising demonstrative improvement
  • Presentation of the certificate – the setting to be decided by you
  • Inclusion on the current Certificate Roll of Honour
  • Exclusive right to use the MOVE Quality special logo on all your materials
The full package described above has the value of approximately €5000


What do we expect from you?

Human resources

  • We recommend that you assign two persons from your organisation who will be dedicated to securing the development process and the quality of it. It is recommended that one person is a coordinator/manager of the initiative and one person is a “decision maker” in your organisation (e.g. a board member, general manager, etc.).
  • It is a requirement that one of the persons is assigned for the entire period of the process that is from 2015-2016. The second person (described as a decision maker) can come on board on and off for specific tasks (e.g. going to the kick off meeting, preparing the action plan).
  • No staff costs are covered by the project. All costs related to meetings, travel and accommodation will be covered by ISCA.
  • The coordinator(s) are required to understand, speak and write fluent English.

Coordinator’s role and commitments

The coordinator’s role/commitment will be to:

  • be responsible for the development process of the initiative;
  • monitor and evaluate the activities in the organisation and report to ISCA and to the Advisory Board;
  • share expertise and experience at the kick-off meeting, other meetings and workshops, and during consultations;
  • help to interpret support materials and literature in the local setting;
  • participate at the kick-off and final meetings organised by ISCA;
  • write up/draft the action plan for the development process (in cooperation with ISCA);
  • host an on-site meeting with the ISCA team or/and an invited expert;
  • participate at the multilateral workshop with the ISCA team, Advisory Board, other experts and other national/local organisations (connected to the MOVE Congress).
Criteria for the project selection
  1. Administrative criteria: The application must be submitted by the deadline set in this call (8.9.2015);
  2. Target group: The target group of the initiative is hard-to-reach populations (as described above);
  3. Duration of the initiative: The initiative is up and running and has produced positive results over time;
  4. Inclusion and participation: The target group is considered and involved in the design and implementation of the initiative;
  5. Organisational capacity: The organisation/community is committed to the development process and can demonstrate the capacity and leadership to make the  change in the organisation;
  6. Financial viability: The organisation/community can secure additional funding for the development process  and for the sustainability of the initiative after the 12 months of the MQ process;
  7. Motivation and planning: The organisation/community can describe how the improvement  should take place and how to implement the process;
  8. Good governance of the organisation/community: The applicant organisation completes the Good Governance in Grassroots Sport Self-assessment tool (assessing good governance in their organisation) and sends their results to ISCA before 8.9.2015.
How to apply

20 initiatives will be selected to go through the MOVE Quality process in 2015/2016.

Applications must be submitted no later than 8 September 2015 via the online form below. Received applications will be reviewed for a period of 2 weeks.

A decision about the selected applicants will be taken on 21 September 2015 and successful applicants will be notified by 23 September 2015.

Apply now!